---
title: Business Development, Sales & Marketing | c-LEcta GmbH
description: In business development, sales & marketing everything revolves around the commercialization of our product developments.
---

 English

# Business Development, Sales and Marketing

In these departments, everything revolves around the commercialization of our product developments: starting with the identification of product opportunities, followed by the implementation of market introduction projects, finding the right target markets and acquiring development partners and customers. 

![c-LEcta_Administration_Team-Intro](https://www.c-lecta.com/hubfs/c-LEcta_Administration_Team-Intro.jpg "c-LEcta_Administration_Team-Intro")

### What does *Team Business Development* do?

- Innovation management, market and trend analysis for identifying product ideas
- Exploring solutions for the use of biotech in the food and pharmaceutical industries
- Contacting and negotiating with potential industry partners
- Networking
- Creation of business cases
- Supporting product introductions

![c-LEcta_Product-Sales](https://www.c-lecta.com/hubfs/c-LEcta_Product-Sales.jpg "c-LEcta_Product-Sales")

### What does *Team Product Sales* do?

- Identification of potential customers
- Product sales
- Building of customer relationships and customer management
- Building and maintaining a network of distributors
- Active product marketing at trade fairs

![c-LEcta-Team-Marketing](https://www.c-lecta.com/hubfs/c-LEcta-Team-Marketing.jpg "c-LEcta-Team-Marketing")

### What does *Team Marketing* do?

- Positioning of our products on the market
- Digital and classical product marketing
- Product management
- Networking with customers
- Technical support and application studies for our products

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